Category: Blog
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The $10 T-Shirt… We Told You So
We tried not to say it, we reaaally did. We hate saying it. But here we are… We told you so. A prospect recently came to us with a big idea. A new-to-the-world content concept. Video-first. Fresh. Creative. They wanted to test it on social and see if it gained traction. But they had no…
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The Secrets Behind the True Cost of Marketing: In-House, Team, Agency, or Fractional Support? You Decide.
Despite some opinions: marketing isn’t always cheap, and with companies everywhere tightening budgets thanks to current events, wasting money isn’t an option and therefore every dollar has to work harder than ever (think Wile E. Coyote chasing the Road Runner). The big question isn’t whether to invest, it’s how to invest without getting burned? Hiring…
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Who Says Size Doesn’t Matter? We Do! How a Fractional CMO Model Powers Growth at Any Scale
Like any good thriller, let’s start this movie from the end. Small businesses: Gain seasoned professional marketing strategy without spending on development costs or breaking the bank on salary and overhead. Medium businesses: Build tactical marketing and on-demand output without the overhead of hiring a full marketing team. Dial up or dial down as your business…
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Why Fractional CMOs Are the Smartest Hire You’ll Never Have to Actually Hire
Let’s face it—marketing is mission-critical, but resourcing it right in a fast-moving B2B company can be… tricky. While hiring a full-time marketing executive has plenty of advantages – deep focus, long-term team-building, and leadership continuity, not every company has the headcount, budget, or time to make that move. Especially when you’re being asked to do…
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“AI Told Me to Write This” … But Should You Listen?
AI is everywhere. It’s promising to write your copy, build your funnels, plan your meals, and maybe even remember your anniversary (you’re welcome, by the way). But let’s get real: Just because a tool can do something doesn’t mean it should, or that it’ll do it well. Welcome to 2025, where every marketer is either…
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The Top Marketing Priorities for 2025 (from Your Favorite Fractional Exec)
Look, I get it. You’ve got big growth goals, a lean team, and a to-do list that looks like it’s been doing CrossFit. Meanwhile, AI is promising to do everything except your laundry, sales keeps asking “where are my leads,” and your website hasn’t been touched since the pre-Threads era. Welcome to 2025. As a…
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Rhodes to Success: The Path to Smarter Marketing Starts Here
Welcome to Rhodes to Success – your insider’s guide to building smarter, more strategic, and scalable marketing programs. If you’ve landed here, chances are you’re a growing B2B business trying to make sense of the winding, often chaotic road that is modern marketing. You’re moving fast. You’ve got bold goals. What you might not have…