Category: Brand
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The Anti-Marketing Plan: What to Stop Doing in 2026
If you’re anything like me, you already stopped your New Year’s resolution. Gym? Nope.Inbox zero? Laughable (without a ctrl alt dlt).Dry January? Let’s not talk about it. So instead of pretending 2026 is going to be different because the calendar flipped, let’s follow suit and talk about the real things you should stop doing in…
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This New Years, Fix the Thing Everyone Judges First
If your website hasn’t evolved with how people buy today, then it is costing you more than you think… Your website isn’t a “set it and forget it” asset (unlike my gym membership and fitness goals from January to March). As we refresh our site and set the stage for 2026, one thing is clear:…
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Rhodes to a Better World: Rebranding the U.S. School System
Welcome to Rhodes to a Better World, the series where we take real-life processes, flip them upside down, shake out the outdated nonsense, and rebuild something better. Today’s target: the beloved, chaotic, “we’ve-always-done-it-this-way” U.S. school system. Let’s be real, our current education model was built for a world powered by factories and milking cows on…
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The Top Marketing Priorities for 2025 (from Your Favorite Fractional Exec)
Look, I get it. You’ve got big growth goals, a lean team, and a to-do list that looks like it’s been doing CrossFit. Meanwhile, AI is promising to do everything except your laundry, sales keeps asking “where are my leads,” and your website hasn’t been touched since the pre-Threads era. Welcome to 2025. As a…