Recent Projects
You need marketing impact. Here’s how we build it fast and smart.

We don’t do bloated decks or theoretical strategy. We build the marketing you need, when you need it—fractional leadership, tactical execution, and fast wins that build into lasting systems.
Here’s a glimpse at what that looks like:
Building Marketing from Zero in Legal Services
The challenge: A fast-growing legal services firm had no marketing team—just ambition and urgency. They needed help defining buyer personas, reframing their messaging, launching a brand presence, and rebuilding their website from the ground up.
The solution: We came in as their outsourced marketing department. That meant everything from social strategy and newsletter setup to a full site redesign and launch playbook.
The result: Still a client today, they’ve grown rapidly and are now expanding into sponsorships, paid media, thought leadership, and sales enablement—with marketing as a strategic lever, not an afterthought.
Fractional VP for an Innovation Consulting Firm
The challenge: A high-growth consulting firm had one junior marketer—eager and talented but new to the role. They needed a senior partner to set direction, train up the team, and build real marketing muscle.
The solution: We stepped in as their fractional VP of Marketing—leading strategy, building campaigns, training their associate, launching their newsletter, crafting BD sequences, and turning ideas into polished thought leadership (including eBooks and webinars).
The result: A confident, capable internal team with real structure behind it—and a pipeline of content and campaigns that support business development every step of the way.
Brand Lift for a Healthcare Analytics Startup
The challenge: A health analytics company was gearing up for funding—but had no brand, no marketing team, and a dated website. They needed a full identity overhaul and help pulling off a signature event.
The solution: We delivered a fresh new visual brand, tagline, and updated site, and managed PR and content around their Hospital CEO Summit—all while prepping them to pitch confidently to investors.
The result: Their fundraise closed. The event delivered. And the brand now reflects the caliber of the work they’re doing.
Go-to-Market for a Longevity Tech Company
The challenge: A stealth-mode healthtech company was ready to launch a category-defining innovation—but had no marketing strategy, no site, and no materials to tell their story.
The solution: We built their go-to-market plan from scratch, including website, pitch decks, social strategy, launch video, and advertising roadmap.
The result: They’re still a client, and seeing traction across investor conversations, partnerships, and customer education—all powered by a brand and message that resonates.
Quick Win, Big Impact for a Staffing Company
The challenge: A fast-moving staffing company needed their sales materials leveled up—fast. They had raw video footage from employees and a clunky deck that wasn’t telling the right story.
The solution: We overhauled their sales presentation and turned a series of employee clips into a polished video asset suite they could drop right into their sales process.
The result: A clearer message, tighter materials, and a team armed with tools they could use the very next day. Identity
Craft clear, compelling messaging and striking visuals that connect with your audience and set you apart.
Digital Presence from Scratch for a Life Sciences Company
The challenge: A life sciences startup had no marketing team but needed a credible digital presence to support their funding efforts. They were preparing for investor meetings and a busy conference season but lacked the brand, website, and materials to match their ambition.
The solution: We led a full-scale marketing buildout—starting with a brand new visual identity, clear messaging, and a complete website overhaul. We launched their social channels, managed press announcements, created investor-ready collateral, and developed booth and pamphlet materials for their first-ever conference circuit. We also ran day-to-day marketing operations to keep the momentum going.
The result: With a professional brand and go-to-market presence in place, the company made a strong impression with investors, partners, and potential customers—laying the foundation for continued growth beyond the funding milestone.
The Joseph Rhodes Team

Kristen Poor
Chief Marketing officer | Co-FOunder
Kristen Poor is a seasoned marketing leader with over a decade of experience building the marketing department at a top-tier management consulting firm. For the past five years, she’s run her own marketing consultancy, helping more than 20 businesses scale their marketing strategies—from foundational brand work to long-term growth execution. Many of her client relationships span four years or more, a testament to her impact and trusted partnership. A former Division I soccer player, Kristen holds a B.A. in Communications and an M.S. in Project Management and Leadership from Northeastern University.

Fred Poor
Chief operating officer | Co-FOunder
Fred Poor is a veteran RevOps and operations leader with over 20 years in tech, driving high-impact initiatives at companies like Dell EMC and Avid Technologies. A Salesforce expert and seasoned project manager, Fred has led transformative work across commercial operations, analytics, and revenue enablement. Known for his operational excellence and leadership, Fred brings a data-driven approach to solving complex business challenges and building high-performing teams—blending project management expertise with financial insight gained from studying finance at Providence College.
