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The Anti-Marketing Plan: What to Stop Doing in 2026
If you’re anything like me, you already stopped your New Year’s resolution. Gym? Nope.Inbox zero? Laughable (without a ctrl alt dlt).Dry January? Let’s not talk about it. So instead of pretending 2026 is going to be different because the calendar flipped, let’s follow suit and talk about the real things you should stop doing in…
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This New Years, Fix the Thing Everyone Judges First
If your website hasn’t evolved with how people buy today, then it is costing you more than you think… Your website isn’t a “set it and forget it” asset (unlike my gym membership and fitness goals from January to March). As we refresh our site and set the stage for 2026, one thing is clear:…
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How to Execute Marketing Projects You Didn’t Budget For
(A Survival Guide for When “There’s No Budget” Is the Budget) And then they said… “We didn’t budget for that.” Cool. Awesome. Love that for us. Welcome to modern marketing, where expectations are high, budgets are fictional, and you’re somehow still expected to deliver results. The good news? You’re not stuck. The bad news? You…
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The $10 T-Shirt… We Told You So
We tried not to say it, we reaaally did. We hate saying it. But here we are… We told you so. A prospect recently came to us with a big idea. A new-to-the-world content concept. Video-first. Fresh. Creative. They wanted to test it on social and see if it gained traction. But they had no…
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Rhodes to a Better World: Rebranding the U.S. School System
Welcome to Rhodes to a Better World, the series where we take real-life processes, flip them upside down, shake out the outdated nonsense, and rebuild something better. Today’s target: the beloved, chaotic, “we’ve-always-done-it-this-way” U.S. school system. Let’s be real, our current education model was built for a world powered by factories and milking cows on…
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‘Tis the Season… Why Year-End is the Perfect Time to Get Serious About Your Marketing
Let’s be honest: Some of you had your Christmas decorations up before the turkey even hit the oven. We see you. We’re judging you – lovingly, of course, but judging you, nonetheless (how do you sleep at night?). At Joseph Rhodes Marketing, we firmly believe in respecting the natural order of things (except for when…
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Lights. Camera. Conversion: Why Short-Form Corporate Video Works Harder Than You Think
The Short Take:Attention is the new currency (think: your child when 15-second commercial interrupts their YouTube video). Get them what they need and quick. Did we just dare to compare your customers to children (c’mon we won’t tell them you laughed)? That said, Short-form video is how brands earn this attention. Whether it’s a 30-second…
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The Secrets Behind the True Cost of Marketing: In-House, Team, Agency, or Fractional Support? You Decide.
Despite some opinions: marketing isn’t always cheap, and with companies everywhere tightening budgets thanks to current events, wasting money isn’t an option and therefore every dollar has to work harder than ever (think Wile E. Coyote chasing the Road Runner). The big question isn’t whether to invest, it’s how to invest without getting burned? Hiring…
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Who Says Size Doesn’t Matter? We Do! How a Fractional CMO Model Powers Growth at Any Scale
Like any good thriller, let’s start this movie from the end. Small businesses: Gain seasoned professional marketing strategy without spending on development costs or breaking the bank on salary and overhead. Medium businesses: Build tactical marketing and on-demand output without the overhead of hiring a full marketing team. Dial up or dial down as your business…
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Why Fractional CMOs Are the Smartest Hire You’ll Never Have to Actually Hire
Let’s face it—marketing is mission-critical, but resourcing it right in a fast-moving B2B company can be… tricky. While hiring a full-time marketing executive has plenty of advantages – deep focus, long-term team-building, and leadership continuity, not every company has the headcount, budget, or time to make that move. Especially when you’re being asked to do…
Rhodes to Success
Quick Reads, Big Impact
Explore the Rhodes to Success blog for sharp marketing insights, strategic shortcuts, and cost-conscious ways to grow.