Category: Branding
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Rhodes to a Better World: Rebranding the U.S. School System
Welcome to Rhodes to a Better World, the series where we take real-life processes, flip them upside down, shake out the outdated nonsense, and rebuild something better. Today’s target: the beloved, chaotic, “we’ve-always-done-it-this-way” U.S. school system. Let’s be real, our current education model was built for a world powered by factories and milking cows on…
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Lights. Camera. Conversion: Why Short-Form Corporate Video Works Harder Than You Think
The Short Take:Attention is the new currency (think: your child when 15-second commercial interrupts their YouTube video). Get them what they need and quick. Did we just dare to compare your customers to children (c’mon we won’t tell them you laughed)? That said, Short-form video is how brands earn this attention. Whether it’s a 30-second…